Decision making - How do you recognize a bias and what to do about it?

How do we know the choice we are making, among the options we identified, isn’t influenced by the biases we hold?

​Furthermore, when a chosen path no longer yields results and needs to change, how do we ensure we don’t remain attached to that decision even when the evidence says we should pivot?

​In today’s professional landscape, the ability to adapt is more critical than ever. We need to be able to iterate, change our processes, and shift strategies in a way that feels comfortable, efficient, and safe. "Inspect and adapt" isn't just an agile mindset anymore, it’s a survival skill for any modern organization.

​The path of least resistance is one our brain is more than happy to choose, which is why default choices are always so appealing.

​How do you recognize your biases, and what do you do about them?

​Here is a list of common biases we encounter in the workplace:

  • Ambiguity effect: Unclear or partial information pushes us toward the "tried and true." Decision-making often defaults to low-risk, loss-averse options because the unknown feels dangerous.
  • Information bias: This occurs when we interpret gathered information to confirm a preconceived preference, tweaking the data to justify what we already want to do.
  • Anchoring: We give unbalanced value to the first piece of information presented. All subsequent options are evaluated against that initial "anchor," favoring whatever aligns with it.
  • Bandwagon effect: Herd mentality favors options already adopted by the majority. "Everybody is doing it" is rarely a valid argument, yet we see the results of this bias everywhere.
  • Confirmation bias: We are wired to seek information that confirms our existing beliefs. "Falling in love with the solution" is a common trap that blinds us to reality.
  • Continued influence effect: False information dies hard. Unfounded claims or outdated management models often overstay their welcome, long after the evidence suggests they no longer work.
  • Decoy effect: Sometimes an irrelevant option (a decoy) is introduced into the mix and changes how we evaluate the other, more viable options.
  • Sunk-cost fallacy: We ignore the evidence and continue investing in a failing strategy simply because of the time, money, and effort already spent. It is the art of being "stuck" by choice.

​Can we really ignore these biases, clear the slate, and make decisions anew?

​If we want to be more objective, we must identify these patterns and stay aware of them.

The real question is: How do we confront our biases when choosing our strategies and navigating change?

​Could we develop a technique, a checklist, or even an algorithm to audit our biases? Can AI help us stress-test our logic?

​As Warren Berger suggests, we can ask a few essential questions to keep our biases in check:

  • ​What am I inclined to believe on this particular issue?
  • ​Why do I believe what I believe?
  • ​What would I like to be true?
  • ​What if the opposite is true?

​Creating a space, perhaps a community of practice or a peer review practice, where we regularly ask these questions is one of the most effective ways to address our collective blind spots.